Johnson and Martin Case Management

In a field full of medical jargon, tongue-twisting language and sanitised hospital-like websites I proposed to the client a different formula. Swapping the usual sans-serif typefaces of other case management firms, I created a brand that differentiates itself.

 

Johnson & Martin uses a delicate Serif typeface which reflects the experience and knowledge of the founders while retaining a sense of trust. Paired with a calming colour palette the brand remains approachable and open in its tone to allow the team to get the best possible treatment for its clients. This branding easily carried across to the website and online presence which i worked on alongside the clients web designer.