Northumbria University Brief

In responce to the brief Whistling Frog rum was born, brewed every year to celebrate the end of the farming season and named after the whistling frogs found in the fields at dusk to signal the workers to put down their tools. Whistling Frog is all about taking a step back and sharing the moment with those close to you.

To show the tone of the brand I produced the brand, packaging, and guidelines through to marketing materials.Reflecting the skys, seas and lush fields of Barbados a vibrant turquoise acts as the basis for all that is Whistling Frog. This was paired with the Frog mark and its quirky angles, from which gives the brand a sense of energy, movement and celebration. These were then used to produce two variations - the standard spiced rum and the 7 year aged rum.